Retail & E-commerce
Consolidated CRM and Workflow Automation for Multi-National Retailer
Migrated 5 disparate, country-specific CRM systems into a unified, AI-enhanced Salesforce instance with integrated reporting.
Completed: 9/1/2024
🎯 Project Scope
Deep data cleansing, schema design, custom LWC component development, and creation of 40+ automated marketing and sales workflows.
⛰️ The Challenge
Lack of a single customer view and non-standardized sales processes across regions hindered targeted marketing and accurate forecasting.
🛠️ The Hanva Solution
Implemented a centralized data warehouse feeding into a master Salesforce org, leveraging AI agents for lead scoring and data enrichment.
Key Technologies & Architecture
- • Salesforce
- • Informatica
- • Python
- • Tableau
- • AWS S3